Overall Visibility Score
Your business exists online, but it's not being found. With a score of 38/100, you're missing out on customers who are already searching for exactly what you offer in Snells Beach.
⚠ Low Visibility — Very high room for improvement
Diagnosis
What's happening right now
Someone searching for "kebab Snells Beach" or "food Snells Beach" on Google simply can't find you. Your Google Business profile exists but is incomplete: no website linked, no quality photos, and Google doesn't fully understand what kind of business you are because the categories aren't set up correctly.
You have 79 reviews with a 4.3-star average — that's a valuable asset that nobody is leveraging right now. The problem isn't your business — it's that Google doesn't know how to show you to the right people.
Current Status
The 6 key metrics
📍
GBP Profile
Partial
Claimed, but incomplete. Missing website, categories and attributes.
🔍
Local Top 3
Not showing
Invisible in the main searches for your area.
⭐
Reviews
4.3 · 79 reviews
Good foundation. No consistent replies or recent activity.
📸
Photos
11 photos · Low quality
No cover photo or profile image. First visual impression fails.
🍩
Menu & Categories
Not configured
No menu, wrong categories, no attributes activated.
🌐
Website & Contact
No website
Phone is correct, but no website hurts your Google ranking.
Action Plan
What can be improved — this week
01
Fix categories and add subcategories
Bakery, Café, Kebab Restaurant, Takeaway. Google needs to know exactly what you are.
High impact
⏱ 30 min
02
Upload quality product photos + cover image
Donuts, coffee, kebabs, pies. Minimum 20 well-lit photos. The cover is the first thing people see.
High impact
⏱ 1–2 days
03
Create and link a basic website
A simple one-page site with menu, hours and contact boosts Google ranking significantly.
High impact
⏱ 2–3 days
04
Upload the full menu to GBP
Donuts, kebabs, pies, chicken, sweets, coffees — with prices if possible. Increases conversions.
High impact
⏱ 45 min
05
Reply to all reviews and start collecting new ones
Responding to reviews improves ranking. Add a QR code at the counter to prompt new reviews.
Medium impact
⏱ 1 day
06
Activate profile attributes
Seating, Takeaway, Card payments, Free wifi, etc. Improves visibility in search filters.
Medium impact
⏱ 20 min
07
Publish weekly posts on GBP
Daily specials, new items, events. Keeps the profile active and signals Google you're open.
Medium impact
⏱ 15 min/week
Conservative Projection
What this means in real customers
→
~850
searches/month with optimised profile
Snells Beach has ~4,000 residents plus weekend tourist traffic from the Mahurangi area. Estimating a 15–20% conversion from "search → visit", moving from invisible to Top 3 locally could mean +80 to +120 new visits per month. At an average spend of $15–20 NZD, that translates to $1,200–$2,400 NZD in additional revenue per month — without spending a dollar on paid ads.
Next Step
I can implement
all of this this week.
This report is yours, completely free. If you'd like me to handle all these improvements — photos, menu, categories, basic website, attributes, review responses — I can have everything done within 2–3 business days. No contracts, no subscriptions.